Pokemon Go

Pokemon Go

Introduction:

Pokémon Go was released to mixed reviews; critics praised the concept, but criticized technical problems. It was one of the most used and profitable mobile appes in 2016, having been downloaded more than 500 million times worldwide by the end of the year.  it attracted controversy for contributing to accidents and creating public nuisances. Various governments expressed concerns about security, and some countries regulate its use. The game has crossed 1 billion downloads worldwide as of February 2019. Once created, an avatar is displayed on a map based on the player's geographical location. Features on the map include 'PokéStops' and 'Pokémon Gyms'. These PokéStops can be equipped with items called 'Lure Modules', which attract additional wild, and occasionally rare, Pokémon.

 

Pokemon Go Game Image

As players move within their real world surroundings, their avatars move within the game's map. When a player encounters a Pokémon, it may be viewed either in AR mode or with a live rendered, generic background. Players can take screenshots of the Pokémon they encounter either with or without the AR mode activated.  During an encounter with a wild Pokémon, a player may throw a Poké Ball at it by flicking it from the bottom of the screen up toward the Pokémon. After catching a wild Pokémon, the player is awarded two types of in-game currencies: Candies and Stardust. The Candies awarded by a successful catch depend on what evolutionary chain a Pokémon belongs to. A player can use Stardust and Candies to raise a Pokémon's "Combat Power" (CP). These items include Incense (which attract Pokémon to you as you move for thirty minutes), Lure Modules, to attract Pokémon to a fixed location, and Lucky Eggs, which double experience points gained for a thirty-minute period from use.

Players earn experience points for various in-game activities. Players rise in level as they earn experience points (XP), with various features being progressively unlocked. Most notably, at level five, the player can battle at a Pokémon Gym and join one of three color-coded teams (red for Team Valor, blue for Team Mystic, or yellow for Team Instinct), In June 2017, Niantic announced that the game mechanics of Gyms would be revamped for a more teamwork-oriented experience; In July 2017, Raid Battles were introduced. Raid Battles consist of a group of players gathering to confront an over-leveled Pokémon located in a Gym. If the Pokémon is defeated, the players gain the chance to catch a regular version of it. Raid difficulties range from 1 to 5, with 1 being of the lowest 
difficulty, and 5 being the most difficult to defeat. Level 5 raids are exclusive to Legendary Pokémon.

Were released shortly after, rotating regions every month. Following their departure, the Legendary Pokémon HO– Oh appeared in Raid Battles from November 27, 2017, to December 12, 2017. On February 9, the last Pokémon of the 'Weather Trio', Rayquaza, was released alongside the latest batch of Hoenn Pokémon. Another update on March 31 added a quest system, which can be completed to obtain mythical Pokémon such as Mew.

Pokémon Go Plus

When a player is near a Pokémon or PokéStop, the Plus vibrates. The player can then press the button to capture the Pokémon or receive items from the PokéStop; the player cannot check what they have received until the next time they sign into the app on their mobile device.  It was released in the United Kingdom and North America on September 16, 2016. New Zealand, and the United States. Due to server strain from high demand upon release, Niantic CEO John Hanke stated that the release in other regions was to be "paused until Niantic was comfortable" fixing the issues.  The Japanese launch was initially reported to be on July 20, instead releasing two days later.

Following the shut down of third-party apps and websites in late-July 2016—significantly reducing server strain—Niantic was able to continue pushing release worldwide. In South Korea, the game was not officially released as major restrictions on the use of online mapping data exist. Numerous people took advantage of the gap to play the game. The game officially released in the country in January 2017.Some players also downloaded a clone app called City Spirit Go, which was released shortly after Pokémon Go's beta test in Japan. Until 2019, the official game is still unplayable in most parts of China with GPS modules being blocked in game. On September 11, 2018, the game appeared in Russia's App Store and Google Play Store over two years after the first launch. However, Niantic did not officially announce the release.

Critical response

Upon release, critics called the experience enjoyable, but noted the game's technical issues "the very personal nature of catching Pokémon in your own neighborhood made me smile more than any game has for years". Reviewers also praised the game enabling the promotion of physical exercise. Users took an extra 194 steps per day once they started using the app, which approximated to 26% more than usual. Philip Kollar and Allegra Frank both agreed that Pokémon Go was "an exciting social experience", but were not sure how long the game and its popularity would last, stating it could either last for coming years or "end up as a brush fire craze that the whole gaming world is talking about for a few weeks and then is forgotten".

Another glitch that appeared a few days after launch was the "three-step glitch", reviewers also gave this bug negative press. Patricia Hernandez said, "the three step glitch adds to what has been a terrible launch for Pokémon Go". Critics also emphasized on the large gap between the rural and urban players. Rural players seem to be at a major disadvantage when playing the game, while city players have access to more PokéStops and Gyms.

 

Downloads and revenue

Pokémon Go rapidly rose the American iOS App Store's "Top Grossing" and "Free" charts. According to Sensor Tower, the game was downloaded more than 10 million times within a week of release, becoming the fastest such app to do so, and reached 15 million global downloads by July 13. y July 15, approximately 1.3 million people were playing the game in the  Netherlands,  despite the app not being officially released in the country at the time.

10 million people downloaded the game, including 1.3 million in the first three hours. On August 8, Pokémon Go reached the milestone of over 100 million downloads on Google Play alone after barely 33 days on the market. The same month, Sensor Tower reported that the game had passed more than $200 million in worldwide revenue, beating every existing record set by Clash of Clans and Candy Crush by a wide margin. Pokémon Go had generated more than $440 million in worldwide revenue, according to Sensor Tower. Pokémon Go reached the milestone of $600 million in revenue after only 90 days on the market, becoming the fastest mobile game ever to do so. By September 2016, Pokémon Go had been downloaded over 500 million times worldwide, and became the fastest game to make over $500 million in revenue.

 

Time Of Pokemon And Men in Pokemon Game

Pokémon Go was reported to be the most searched game on Google in 2016 In February 2017, Pokémon Go was awarded being the best app at the Crunchies award event. n October 2016, Niantic released a Halloween-themed event, which saw a surge in revenue up to 133% as reported by Sensor Tower, placing the game back to top of the charts of highest grossing apps. It was reported that the game earned approximately $23.3 million between October 25 and 29, up from approximately $10 million between October 18 and 22. By June 2017, the game was downloaded more than 750 million times, with an estimated revenue of $1.2 billion according to Apptopia.

The top five countries where it has received the most downloads are the United States (21%).As of February 2019, the game has been downloaded by over 1 billion people worldwide. A report from SuperData Research ranked Pokémon Go as the 9th highest grossing mobile game of 2017, estimating its revenue throughout 2017 to be $890 million. SuperData Research estimated that, in May2018, Pokémon Go grossed $104 million in monthly revenue and had 147 million monthly active players, its highest since Summer 2016.

Third-party services

Multiple unofficial, third-party apps were created to correspond with Pokémon Go. Notable apps include "Poké Radar" and "Helper for Pokémon Go", where players can crowdsource much of the Pokémon that can be found in the game at a particular time. Another app, GoChat, which allows players to leave messages for other players at specific locations, accrued more than 1 million downloads in five days and reached the top 10 in the Apple App Store and Google Play Store.

After acquiring significant funding, the app reached over 2 million active users. Launched on July 22, 2016, "Pokévision" enabled players to find exactly where Pokémon spawned and how much time was left until they despawned; the site used data hacked directly from the game. On July 31, multiple search apps and sites, including Pokévision, were disabled as they violated Niantic's terms of service.